Though the idea of printing your company name and logo on a t-shirt and distributing it wholesale may be a little bit cheesy, it actually works. Studies show that in the United States alone, more than 70% of people derive an emotional connection with a shirt that they custom designed for their business. And since t-shirts are worn by a huge percentage of people all around the world, it only makes sense to take advantage of their advertising and promotional power. If you’re still not convinced of the ability of personalized shirts in helping promote your business, these three compelling reasons might just persuade you.
It’s A Great Conversation Starter
Words and pictures printed on your shirt can be great conversation starters. It’s not improbable for people to comment on them and talk to you about the bran out of mere curiosity. I remember attending an event a few months ago and there were two ladies who wore a shirt and cap separately with the same logo on each. Most of the people who were there asked them, not necessarily what the company was all about, but why they wore the same brand of apparel. Of course, the conversations eventually shifted to what the company offered and where it’s located. It turned out that the two ladies actually knew each other and worked for the same company, even though they didn’t really plan to go to the event together wearing their company’s logo.
It’s Visually Appealing
The human brain processes visuals 60,000 times faster than it processes text. Even in the Internet world, content with pictures or videos get up to 90% more views. That means a personalized shirt with your company logo printed on it will help people remember your brand a lot easily. And who would say it’s cheesy if your brand is professionally printed? On the contrary, it’s going to help your customers remember your name even in the midst of a competitive market.
It’s Not Costly
Unlike other forms of promotional materials such as radio, TV, and the Internet, personalized shirts are not that costly. You don’t necessarily have to shell out a huge amount of money to start. This is especially true if you can make the designs and even print them on your own. But, even if you have to hire a printing company to do it, you can still get the job done at a low price. If you’re a start-up company or a business that’s still looking for a big break, you can start with a small quantity first until things pick up. And since it’s not costly, you can easily use it as gifts and giveaways during events. You can even change the message on your shirt anytime you want without having to worry about expense.
By this time, you’ve probably been convinced that personalized shirts could actually help promote your brand and improve your sales. If you’re wondering how to do it, you can start by trying to make your own t shirt online. There are a number of websites that let you do it. In some cases, it can even turn out to be additional business for you like it has been to many who have tried it.